Experts
Shawn Richards
Ink Innovation
Victor Alzate
Ink Innovation
Janet Richards
Ink Innovation
Ben Waymark
Ink Innovation
Organised by
Ink Innovation
The workshop "The hidden power of Delivery: connecting operations to revenue" brings together operational and accounting leaders from airlines to explore how operational events can be transformed into structured, monetisable data, and why delivery reform cannot wait.
Key takeaways
01
Delivery transformation protects customer trust
Airlines need operational systems that can consistently fulfil what has been sold.
02
Delivery can open new revenue streams
Structured operational data can connect fulfilment with accounting, retailing and revenue recognition.
03
Airlines want modular, API-driven platforms
Commercial decisions should be separated from operational execution, with orchestration ensuring that services are delivered.
04
The move from PNRs to Orders must be pragmatic
Airlines expect a staged transition, but delaying Delivery reform risks holding back the wider MAR model.



